We’ve talked about how the recent changes to Exact Match have made many businesses doubtful that don’t necessarily believe they will thrive if word order or function words are disregarded when Google decides whether they will trigger Exact Match. Some marketers believe they just don’t have the same range of keywords that other businesses have related
Industry Insights
Will Google AdWords New Developments to Artificial Intelligence Help Marketers Develop Their Strategies?
It’s an exciting, yet apprehensive time for AdWords users with all the changes currently underway, which are intended to increase the control advertisers have over their ad-campaigns though millions of them have already succeeded with the current version. We talked about Google’s decision to ignore word order and function words in Exact Match which may defeat the
How to Identify Ineffective AdWords Tactics
AdWords is generating more revenue for businesses because marketers are becoming more and more aware of how to determine what AdWords features will help meet their business needs, as we’ve mentioned previously. It’s a long-range process, requiring a keen understanding of what your goals are, knowledge of the types of features that can help you accomplish