It can be challenging for small businesses to effectively manage their Google Ads campaigns. Many small businesses don’t have the basic knowledge of how to run and manage PPC campaigns on Google Ads. This is why small businesses can benefit tremendously from external support like LXRGuide.
We are known for serving clients with accurate, relevant, and dependable results. LXRGuide monitors the performance of your campaigns, checks on your Google Ads account, and suggests improvements. You can manage your Google Ads account simply and effectively with the helpful tools and insights provided by LXRGuide.
Below you will find some of the most common mistakes made by small and medium-sized businesses while running their PPC campaigns.
- Including all keywords in just one ad group
By not knowing the correct procedure on how to create and manage ad groups, new advertisers often lump multiple keywords in just a single group. Relevancy is the main factor you need to consider while adding keywords to ad groups. It’s important to group keywords into small ad groups according to their relevance based on tested data.
- Focusing only on broad match keywords
Just focusing on broad match keywords will not yield effective results. There are multiple types of keywords used in Google Ads, and an understanding of these different types will help you employ the best strategy of targeting searches by your potential clients.
By opting for only broad match keywords, your ads will appear whenever a customer searches for any term included in that key phrase. With broad match keywords, you will reach more audiences, but you cannot guarantee they will be receptive to your products or services.
For example, if you take “content writing services” in broad match, then your ads will be shown for the following searches:
- Content writing jobs
- Article writing
- Content writing company
- Writing for SEO
- Benefits of content writing, and more
It’s better to have a balance of broad match keywords, phrase match keywords, etc. to optimize your search results.
- Making multiple adjustments throughout your campaign at once
By modifying your Google Ads campaigns constantly, you will not be able to run them successfully. While it’s important to optimize your ads, you want to be able to give them time to collect data so you can make better-informed changes for current and new campaigns. You also want space to make small tweaks to your campaign so you can test strengths and weaknesses for better success in the future.
- Writing ads that do not adhere to the Google Ads format
Structure your ads according to the prescribed format for the success of your campaign. Google Ads prefers small sentences with target words over longer sentences.
These are some of the most common mistakes that small and medium-sized businesses make in paid search. If you are a new advertiser and unfamiliar with how to run PPC campaigns, don’t be afraid to accept external support offered by agencies and expert advertisers like the LXRGuide team. Properly managed and executed PPC campaigns will yield better results for your business!