AdWords is hard. We get it. It’s even harder when you have a business to run. We constantly have clients telling us that they tried using AdWords in the past but gave up because they weren’t making money. Sound familiar? The good news is that paid search will most likely work for your business as long as
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PPC Copywriting 101: Set Your Ad Apart With Google Ads Extensions
In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
PPC Copywriting 101: All About Google Ads URLs
In last week’s installment of PPC Copywriting 101, we went over everything you need to know about writing PPC headlines. Now we move onto Google Ads URLs! This might not seem like a super exciting topic, but there is some room to be creative here. You should look at the display URL as an opportunity to add 30 more characters