Let’s get right to the point: If you are already advertising your e-commerce company through AdWords, a Google Shopping campaign should be a no-brainer. Not only do Shopping campaigns give your products more visibility but they also have a higher conversion rate than text ads. But I might be getting a little ahead of myself
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Conversion Tracking in the New AdWords Experience: Step-by-Step Guide (With Pictures!)
You’ve set up your AdWords account, did all your keyword research, and wrote the perfect ads, so you’re all ready to go right? Well not just yet, you still have one more step before activating those campaigns. All that work will be for nothing if you aren’t able to see how many purchases are made as a
Everything New With LXRGuide: October Edition
We’re back with some great LXRGuide updates! After hearing all of your comments and questions about the tool, we’ve been busy coming up with new features to make the tool more efficient and easier to use. Check out the full list of updates below: 1. AdWords Grader Update: We’ve improved the algorithm of our free AdWords Grader to deliver