We’ve talked about how the recent changes to Exact Match have made many businesses doubtful that don’t necessarily believe they will thrive if word order or function words are disregarded when Google decides whether they will trigger Exact Match. Some marketers believe they just don’t have the same range of keywords that other businesses have related
Exact Match
Will Google AdWords New Developments to Artificial Intelligence Help Marketers Develop Their Strategies?
It’s an exciting, yet apprehensive time for AdWords users with all the changes currently underway, which are intended to increase the control advertisers have over their ad-campaigns though millions of them have already succeeded with the current version. We talked about Google’s decision to ignore word order and function words in Exact Match which may defeat the
Will AdWords New Change to Exact Match Be More Beneficial to Businesses?
We’ve mentioned countlessly the many changes Google is making to AdWords, especially after Google Marketing Next 2017 which focused on innovations to landing pages, and the introduction of Unique Reach in Display Search Ads and targeting of relevant audiences with ads, and new tools such as Google Optimize and Google 360 among many other topics. And most