AdWords is hard. We get it. It’s even harder when you have a business to run. We constantly have clients telling us that they tried using AdWords in the past but gave up because they weren’t making money. Sound familiar? The good news is that paid search will most likely work for your business as long as
PPC Copywriting 101: Set Your Ad Apart With Google Ads Extensions
In our last Copywriting 101 posts we went over writing the 3 basic components of a text ad: the headline, URL and description. Today we move onto extensions in Google Ads! What are Google Ads extensions? We know how hard it is to keep track of all the new features Google Ads is constantly releasing,
Google Trends: From Last-Minute Halloween Costumes to Keyword Research
One weekend separates you from Halloween; so instead of aimlessly wandering through the costume store an hour before your party, head over to Frightgeist from Google Trends to get some ideas! The site uses search trends from the past year to determine the most searched for costumes. According to the National Retail Federation, 35% of consumers will turn to