Do you find that your ads are getting a lot of clicks but they just aren’t leading to conversions? This might indicate an issue with your ads’ landing pages. Improving your landing pages will not only lead to a higher conversion rate, it will also help you lower costs by increasing your quality score! In
How to Increase Impression Share in AdWords
What is impression share? Before we get into how you can increase your impression share in AdWords, let’s refresh our memories on some of the basic concepts and terms. As you probably already know, impressions in AdWords simply represent the amount of times your ad was shown in the search results. Your impression share is
Celebrate #SEOWeek With 4 Free SEO Tools
Each year, LXRGuide’s parent company, NetElixir celebrates #SEOWeek by holding a week of interactive webinars about the current state of SEO. This year, the topics will include: Day 1 – 3/13: Creating a Foundation for Ecommerce SEO Day 2 – 3/14: Performing a Technical SEO Audit in 2018 Day 3 – 3/15: Using Amazon to