While AdWords may come to mind first when it comes to paid search platforms, ignoring Bing Ads could mean missing out on some of the 66 million searchers who are not currently reached on Google (Source: Bing Ads). See why it’s worth allocating some of your marketing budget to Bing Ads: Bing has a third
Manual Bidding vs Enhanced CPC
In Google Ads, you have a few different bidding strategies to choose from. If you always set your campaign bid strategy as Manual CPC, you may have noticed this option: “Help increase conversions with Enhanced CPC”. According to Google Ads, Enhanced cost-per-click bidding “works by automatically adjusting your manual bids for clicks that seem more
LXRGuide at IRCE 2018 & An Exciting New Announcement
LXRGuide is heading to Chicago! We’ll be at this year’s Internet Retailers Conference & Exhibition (IRCE) June 5-8 at booth #1501. We are so exited to unveil our brand new integration with Bing Ads! Our team has been working hard to make this integration possible. We’ll be giving more information about our Bing integration after the