We’ve mentioned countlessly the many changes Google is making to AdWords, especially after Google Marketing Next 2017 which focused on innovations to landing pages, and the introduction of Unique Reach in Display Search Ads and targeting of relevant audiences with ads, and new tools such as Google Optimize and Google 360 among many other topics. And most
Helping Businesses
5 Innovations That Can Boost Your AdWords Revenue
Google AdWords is helping millions of advertisers worldwide promote their products and services online to appeal to audiences that are most likely to convert. But recently, Google has made some innovations based on performance trends they’ve identified from businesses throughout the world. Between Google Marketing Next 2017, recent innovations to ECPC and the introduction of the
Drive Your Web Traffic By Understanding How Paid Search & Organic Search Will Work For You
We cannot stress enough the importance of both paid search and organic search in your digital marketing strategy. As we’ve mentioned previously, SEO is instrumental in generating revenue, as it is a low cost investment, with a high rate of return if tactics are chosen carefully and in accordance with your specific goals. Organic search can be