While much of your success in AdWords relies on the keywords that you target, you should also put focus on what searches you don’t want to target. This is where negative keywords come into play. Negative keywords allow you to choose specific terms and phrases that you don’t want your ads to be shown for. This lets you
SEM
4 Google Ads Reports That’ll Make Your Life Easier
With the seemingly limitless amount of information that Google Ads provides, it’s easy for even the most seasoned pro to get overwhelmed. Luckily, making campaign decisions gets significantly easier once you know what data to analyze. Today we’ll go over how to create reports in Google Ads that can save you time and make managing your PPC
Part 3: Structuring Your Google Shopping Campaign in AdWords
In our last post we showed you how to set up your first feed in Google Merchant Center; now it’s time to create your first Shopping campaign! Structuring Your Campaign A proper campaign setup is crucial to your success on Google Shopping. You have a few options when it comes to setting up your Shopping