Last week I went over why you should set up a Shopping campaign for your e-commerce business. Our next few posts will show you how to set up your first campaign. Today we’ll go through the process of creating and uploading a product feed to Google Merchant Center; this method is best if you don’t
SEM
Part 1: Why You Should Set Up a Google Shopping Campaign
Let’s get right to the point: If you are already advertising your e-commerce company through AdWords, a Google Shopping campaign should be a no-brainer. Not only do Shopping campaigns give your products more visibility but they also have a higher conversion rate than text ads. But I might be getting a little ahead of myself
Conversion Tracking in the New AdWords Experience: Step-by-Step Guide (With Pictures!)
You’ve set up your AdWords account, did all your keyword research, and wrote the perfect ads, so you’re all ready to go right? Well not just yet, you still have one more step before activating those campaigns. All that work will be for nothing if you aren’t able to see how many purchases are made as a