“I’m already coming up first in the organic search results, so I don’t need a brand campaign” Not so fast! It’s tempting to think that you don’t need to bid on your brand-related keywords if you’re coming up first in the organic results already. Why would you want to pay for sales that you might
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Is PPC Management Software Right For You?
A strong digital marketing plan is crucial for setting your small business apart from the competition; but of course, that’s much easier said than done. Let’s be real, whether you’re a small business owner or the sole member of your marketing team, you probably have 10 other things on your to-do list that have to
Not Reaching Your Daily Budget in AdWords?
A few months back, Google announced that daily AdWords budgets can spend 2x automatically. This brings up a whole set of issues, but what can you do if your AdWords budget is underspending? For example, let’s say you want to spend around $1,800 each month on a specific campaign, so you set your daily budget to