You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
Google AdWords
2017 Holiday Season: The Most Shopping Days Since 2012
This year there are 30 days in between Black Friday and Christmas, making 2017 the longest holiday shopping period since 2012 when there were 31 days. We want to help you make the most of this time, so we’ve created a free Search Marketing Holiday Calendar! In our holiday calendar, we show you how specific
DRIVE Your AdWords Revenue by Learning About the Recent Changes to the Google Display Network
As mentioned previously, the recent changes to Google AdWords, along with the changes proposed at the Google Marketing Next 2017 Conference, have already helped businesses increase their AdWords sales and decrease time spent on ad-campaign management. And with the recent innovations just made to the Google Display Network (GDN)—such as the five-fold increase in AMP