Last week I went over why you should set up a Shopping campaign for your e-commerce business. Our next few posts will show you how to set up your first campaign. Today we’ll go through the process of creating and uploading a product feed to Google Merchant Center; this method is best if you don’t
Digital Advertising
Google Trends: From Last-Minute Halloween Costumes to Keyword Research
One weekend separates you from Halloween; so instead of aimlessly wandering through the costume store an hour before your party, head over to Frightgeist from Google Trends to get some ideas! The site uses search trends from the past year to determine the most searched for costumes. According to the National Retail Federation, 35% of consumers will turn to
Standing Out in a Crowded Place
There is no denying that digital marketing has exponentially grown as an industry alongside the ever expanding reach that technology has. Mobile phones, tablets, computers, they are such an integral part of consumers lives that now more than ever it is important to employ a digital agency or establish an in-house marketing team. Marketing has