We know how hard it is to stay up to date on all the latest search marketing news while running all the other aspects of your business. To make it a little easier on you, we wanted to put together a list of paid search resources for you. We’ve included some great blogs to stay
Digital Advertising
3 Factors That Will Make or Break Your Quality Score
You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
DRIVE Your AdWords Revenue by Learning About the Recent Changes to the Google Display Network
As mentioned previously, the recent changes to Google AdWords, along with the changes proposed at the Google Marketing Next 2017 Conference, have already helped businesses increase their AdWords sales and decrease time spent on ad-campaign management. And with the recent innovations just made to the Google Display Network (GDN)—such as the five-fold increase in AMP