There is no denying that digital marketing has exponentially grown as an industry alongside the ever expanding reach that technology has. Mobile phones, tablets, computers, they are such an integral part of consumers lives that now more than ever it is important to employ a digital agency or establish an in-house marketing team. Marketing has
Helping Businesses
Resources to Step Up Your Paid Search
3 Factors That Will Make or Break Your Quality Score
You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned