You’ve probably heard the term “Quality Score” thrown around a lot in regards to your paid search, but do you really know what it means? According to Google, Quality Score refers to the “estimate of the quality of your ads, keywords, and landing pages” which is rated on a scale of one to 10 and assigned
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5 PPC Tips for Your Small Business
We’ve talked endlessly about the importance of optimizing your AdWords account, and while there are many ways to optimize your ad-campaigns, it’s crucially important for you to understand how to create more efficient ad-campaigns for small businesses, if you are in fact a small business. So here are 5 PPC tips to help you experience
How to Increase Your Mobile Paid-Search Revenue This Year
In 2016, search ads have generated 50% of digital revenue, with mobile-search ad revenue as the driver of overall growth. With this reality, it’s clear that mobile search queries are on the rise, and that mobile-friendly PPC ads should be a main focus of your digital marketing strategy. Sounds easy enough. Right? But really, to